Tuesday, December 4, 2007
Public Relations // Case histories
Jame's Surowiecki has always provided interesting lenses into American business and his 2005 New Yorker Article "In Case of Emergency" may help illuminate the way Blackboard manages p.r. issues when CLE deployments that use the BB software experience failures. Of course, when universities are trying to make strategic CLE choices, they need access not only to p.r. material but to a repository of case histories that document failures and successes. Without ready access to these case studies, it’s challenging to make the kind of deliberative and informed decisions that lead to defensible CLE acquisitions. Are these repositories being developed anywhere or does the CLE community suffer from shared historical amnesia? What repositories are universities currently using and are they adequate?